Digital Marketing Courses
Digital Marketing Fundamental Course
Objective
The objective of this course is to provide you with the fundamental knowledge of Digital Marketing.Content
- Graphic Design
- SMO – Social Media Optimization
- Website- Planning and Design
- SEO
- Google ads
- Google Analytics
Digital Marketing Professional Course
Objective
This is a complete course in Digital Marketing. The objective of this course is to provide you with thorough knowledge and expert-level skills in digital marketing.Content
- Graphic Design
- SMO – Social Media Optimisation
- Website Planning and Design
- SEO
- Google Ads
- Google Analytics
- Email Marketing
- Content Writing including an introduction to blogging
- Content Marketing
- Whatsapp Marketing
Digital Marketing Expert Course
Objective
To provide you with the professional level best expertise in Digital Marketing.Content
- Graphic Design
- SMO – Social Media Optimzation
- Website – Planning and Design
- SEO
- Google ads
- Google Analytics
- Email Marketing
- Content Writing including an introduction to blogging
- Content Marketing
- WhatsApp Marketing
- Affiliate Marketing
- Google AdSense
- Video Editing & introduction to Video Blogging
Social Media Marketing
Objective
To provide you with the professional level best expertise in Digital Marketing.Content
- Facebook Marketing
- Facebook Ads
- Instagram Marketing
- Instagram Ads
- Pinterest Marketing
- Linkedin Marketing
- Google Maps Listing
- Quora Marketing
SEO
Technical SEO
- Technical SEO Checklist
- SEO Sitemap
- Robot.txt
- Canonical Tag
- Broken Links
- 404 Error Page
- 301/302 Redirection
- Schema.org
- Open Graph Protocol
- Open Graph Protocol WordPress
- Twitter Card
- Basic Information of a website as per SEO
- Website Speed Optimization
- How to decrease Load time
Objective
This course aims to provide you with the latest, most comprehensive and advanced Technical SEO knowledge and skills.Content
On-Page
- Technical SEO Checklist
- SEO Sitemap
- Robot.txt
- Canonical Tag
- Broken Links
- 404 Error Page
- 301/302 Redirection
- Schema.org
- Open Graph Protocol
- Open Graph Protocol WordPress
- Twitter Card
- Basic Information of a website as per SEO
- Website Speed Optimization
- How to decrease Load time
Off-Page
- Introduction
- What are Backlinks?
- DOFOLLOW vs NOFOLLOW Backlinks
- PA (Page Authority) vs DA (Domain Authority)
- Link Building
- A. Search Engine Submission
- B. Free Classified Submission
- C. Image Submission in SEO
- D. PPT PDF Submission in SEO
- E. Social Bookmarking
- F. Forum Posting
- G. Guest Posting
- H. Press release submission
- I. Infographics Submission
- J. Video Submission
- K. Question & Answer Submission
- Buying Backlinks
- Article Submission in SEO
- How to create an SEO report
Google Analytics
Objective
These are the following learning outcomes during this Google Data Analytics course: , How analytics can help you make informed decisions, Setting up GA account to monitor and evaluate your website traffic, Collecting actionable insights from the GA report, Various KPIs, key measurement concepts and terminology, Creating an effective digital marketing plan, Deploying the new and improved e-commerce reports in GA, Funnelling and segmentation for better insights, Having a quality check and analysis of your digital marketing spending, Clicks, user behaviour, locations and landing page effectiveness, Researching analytics findings to tweak your digital strategy comprehensive and advanced Technical SEO knowledge and skills.
Content
- What you’ll learn?
- Understand how the tool works
- what data is there and most important find the business value in it
- Learn both Google Analytics 4 and Universal Analytics
- What are the differences between Google Analytics 4 and Universal Analytics
- Know which are important Universal Analytics and Google Analytics 4 reports
- What’s new in Google Analytics 4 (GA4) Among others
- we’ll go through 50 practical examples!
- You’ll practice achieved knowledge with 100 quiz questions
- How to think in context and not act hastily
- Ability to make the right data decisions
Objective
These are the following learning outcomes during this Google Data Analytics course: , How analytics can help you make informed decisions, Setting up GA account to monitor and evaluate your website traffic, Collecting actionable insights from the GA report, Various KPIs, key measurement concepts and terminology, Creating an effective digital marketing plan, Deploying the new and improved e-commerce reports in GA, Funnelling and segmentation for better insights, Having a quality check and analysis of your digital marketing spending, Clicks, user behaviour, locations and landing page effectiveness, Researching analytics findings to tweak your digital strategy comprehensive and advanced Technical SEO knowledge and skills.
Content
- What you’ll learn?
- Understand how the tool works
- what data is there and most important find the business value in it
- Learn both Google Analytics 4 and Universal Analytics
- What are the differences between Google Analytics 4 and Universal Analytics
- Know which are important Universal Analytics and Google Analytics 4 reports
- What’s new in Google Analytics 4 (GA4) Among others
- we’ll go through 50 practical examples!
- You’ll practice achieved knowledge with 100 quiz questions
- How to think in context and not act hastily
- Ability to make the right data decisions
WordPress
